After graduating with a degree in Business Administration at Bocconi and a short stint in the banking sector, I have always worked in the food & beverage industry. Initially in marketing and sales, then as the head of Business Units and Companies in various capacities for Parmalat and Danone Group: Italy, Greece, Russia, Ukraine, Serbia, Croatia, Tunisia, Indonesia and the Middle East. Over these years, I've had the opportunity to manage the launch, consolidation, development, and transformation of entire organizations of different sizes and complexities, adopting both integrated and hybrid models in diverse and challenging markets and cultures. I have always been committed to innovating and passionately changing the rules of the game with an entrepreneurial spirit. For over two years, I have progressively immersed myself in the startup world across various sectors—an interest and growing commitment that led me to co-found NSPulse with Federico.